When is the Perfect Time to Post on Instagram?

the Perfect Time to Post on Instagram

Know About Instagram

Instagram is one of the most important platforms for building a social media presence. Instagram is utilized by over 1.1 billion people worldwide, with over 500 million users checking in every day. If you want to get the most out of your social media marketing strategy. Then you need to know when your Instagram posts will be the most successful.

Know when to post on Instagram.

Every company has a different spot for posting on Instagram and different Instagram Tools for Growing Your Business On Instagram. This is due to the fact that each brand caters to a certain audience. Each of them has a unique social media activity pattern. There are certain best practices you can follow that will usually result in great results across the board.

  • Posting when users are online: In general, posting when your followers are online is critical. Since the Instagram algorithm prioritizes current posts over older ones. This means that, if all else is equal, an older post will show higher in the newsfeed.
  • Using the term “recent”: When it comes to optimizing a post for success then use the term “recent”.

t’s essential to know exactly what you want to accomplish with your Instagram marketing strategy in the first place. Do you have any specific goals in mind, such as boosting awareness, engagement, or traffic?

Your prior accomplishments are an essential guideline for deciding when you should publish in general.

When is the Best Times to Post on Instagram in 2021?

The best times to post on Instagram are determined by the day of the week.

  • 2:00 p.m to 10:00 a.m., Sunday to Saturday
  • 5:00 p.m. on Mondays and Tuesdays: 11:00 a.m.
  • Tuesday: 5:00 a.m. to 6:00 p.m., with a break for lunch.
  • The following times are available on Wednesday: 5:00 a.m., 11:00 a.m., and 3:00 p.m.
  • The following hours are available on Thursday: 5:00 a.m., 11:00 a.m., and 3:00 to 4:00 p.m.
  • Friday: 5:00 a.m. to 9:00 a.m., and 1:00 p.m. to 4:00 p.m.
  • The time on Saturday is 11:00 a.m.

The findings of different studies vary so greatly, it is better to look at a wider variety of times rather than just one optimal time to post on Instagram. Whatever your objectives are, you will need to post on Instagram more than once a week if you want to be successful.

Tips for choosing the best time to post on Instagram

Examine your most popular content.

First and foremost, decide if you want to generate brand awareness or engagement. Depending on which of these is more important to you, your approach for scheduling your Instagram posts may vary.

1. Investigate the times of day when your target audience is most active on the internet.

The next step in deciding when to post is to examine your analytics to see when your followers are scrolling through their feeds.

As marketers, we must be acquainted with our target customers. If you’re marketing to Gen Z sports fans on Instagram, bear in mind that their social media habits are likely to differ considerably from those of tech executives who wake up at 4 a.m. to meditate in their infrared saunas.

2. Consider when your rivals will publish.

Your competitors may be doing some of the same calculations and testing that you are on their behalf, depending on your business. Staying on top of trends requires keeping an eye on what is working for audiences in your company via social listening (or even a full social competitive analysis).

3. Continue to observe and make changes.

Yes, optimizing your Instagram pictures for success takes considerable effort—it entails much more than just choosing the right filter. However, crunching the data once a quarter to identify the optimum time to publish is one of the simplest ways to ensure that your content reaches the right audience.

4. Show up on a regular basis for a long length of time.

It is important to be systematic in your posting if you want to fully profit from all of your discovered audience information. While you are unlikely to see a big boost in traffic just by posting a few hours earlier than usual every now and then, using the data on a regular basis will result in a considerable increase over time.

The Most Effective Instagram Scheduling Tools to Consider

Here are seven of the finest Instagram scheduling apps you should look into. While some companies provide free beginning plans, you may find that you need to upgrade to a paid business plan in order to get the greatest results. Frequently, such products will provide a free, limited-time trial period. Use those “try before you buy” opportunities to get a feel for a range of tools and choose which one is the best fit for your needs.

  • Autogrammer app

You can automatically publish content to three main social networking platforms: Instagram, Facebook, and Twitter. You may also upload and edit pictures in bulk.

  • Buffer

Buffer enables you to schedule posts across six social media networks at once. It also offers browser extensions and a mobile application to help with content staging.

  • Later

Later is an Instagram-only app that lets you schedule posts with drag-and-drop simplicity and a simple calendar UI.

  • Schedugram

It combines a post scheduler and an image editor into a single application.

  • Sprout Social 

This is a complete social media calendar for businesses that enables you to schedule posts and monitor user engagement. Furthermore, the platform includes social listening capabilities that may help you discover commenting trends throughout your social footprint, enabling you to incorporate hot topics into your content creation plan.

  • Tailwind

This is a service for bloggers and small businesses that allows you to post to Instagram and Pinterest. It also enables you to do hashtag research and upload huge amounts of photos.


Sage advice that is readily accessible on the internet and is often based on second-hand information rather than carefully verified facts is not a new occurrence. For example, there is a lot of conventional wisdom about the best times and days to post on Instagram in order to achieve the greatest reach and engagement.

We recognize that any discussion regarding the kind of Instagram content that should be utilized, as well as the optimum times to post on Instagram and other best practices, is a bit more complicated than it seems.

So, do let us know if you have any more queries in the comments area.

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