Whether or not you already have a business blog, there are a number of reasons why you should start posting more regularly on it. Not only is a blog a fantastic asset to any website, but it can help to boost your sites SEO which, overall, is a win-win.
Whilst there are a number of SEO services available to help you, you may want to further understand exactly how a blog can improve your site’s SEO, and we’re here to help. Learn more about some of the top benefits, below!
Search engines such as Google absolutely love fresh content, and what better way to produce new, valuable content than by creating a blog for your business. By blogging once, twice or even three times per week, you are providing search engines with new content to index on a regular basis. Essentially this creates a number of opportunities for you to incorporate those all-important keywords into your content. In turn, this will help to increase your visibility.
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Connect People To Your Brand
One of the major benefits of a business blog is that it helps to connect people to your brand. They allow you to show a more person side of your businesses which may not be portrayed in your outbound marketing efforts. Blogging can also help create a clearer vision of your corporate standards, which is particularly beneficial if your business is B2B facing, as it may be challenging to incorporate all the information you want to in a standard web page.
In some cases, content on a website isn’t enough to persuade the reader to make a purchase and it may result in them visiting your website at a later date. However, you can leverage your blog to receive emails from people who are genuinely interested in your product or service. This data can then be used for other marketing purposes, helping to not only ensure that people see your blog posts, but email marketing too.
Sharing Is Caring
Whilst people can post about how great your website is, blogging makes it even easier to create opportunities for greater engagement. Blogs can be easily shared on social media, which is a great way to boost the awareness of your brand and get to grips with what consumers are and aren’t interested in.
Become An Industry Leader
Sharing your knowledge about a particular subject or topic is an excellent way to establish your business as an industry leader – no matter how small your business may be! As you continue to blog your way through the year, your site will become a “go to” for many who want to find out information about the latest trends, news or whatever your specialty may be. By doing so regularly, you may notice a higher customer conversion rate.
Though it may seem like a pointless, time-consuming exercise, blogging really can improve your site’s SEO. This is especially true as we head into the new year, with more and more people relying on blogs to help them find out the information they need, and fast. Will you consider a blog for your business in the new year?