Blogging, especially when combined with social media, is a powerful way to promote your business online. Many small business owners are there who are hesitating to make a jump and start a business blog. There are many reasons why they don’t blog:
1) It takes commitment and resources that can be devastating.
2) They don’t know how to start with a technical perspective.
3) It can be challenging to develop a loyal, engaged following on a business blog that focuses on one specific topic.
4) It can be difficult to come up with interesting business related post ideas.
Once you get started with the business blog than the benefits of the Business blog can make the effort worthwhile.
Here are the top 10 biggest reasons you should start a blog for your business:
1) Target Potential Clients:
You need to discuss the industry you work for, general service you provide, and individual challenges of targeting your customers. So you are getting your name in front of clients that may need and consider buying your product or hiring you for the service.
2) Drives traffic to your site
To generate the more traffic for your site, you need to find another way to get more people to your site. The best way is by blogging and promoting your posts on social media. And more traffic hopefully yields more leads and conversions. At least, more traffic gives you more opportunities for leads and conversions.
3) Establish yourself as an Industry Expert:
Your Expertise will be known by your blog posts. Your expertise can be known by the particular subject area by sharing high quality and relevant information to your readers. You can provide consistent and useful information to help your readers learn about new tools and resources, solve tough challenges and advance their own business.
4) Build Stronger Relationship:
Many people aren’t ready to buy anything when they first arrive at the website. They need time to learn more about you and your service first. By having a blog your company can satisfy a prospect need for research. Your blog can answer them when you are not available. A blog is non-intrusive. People can interact with your content on their terms; a blog offers welcome relief from more traditional “push” forms of marketing.
5) Develop a Community:
One of the best parts of a successful business blog is the communication, collaboration, and sharing that can take place in the comments. Facilitating an active comments area on your blog by posting and responding to comments can help you create a community with shared interests, and learn a great deal about your audience in the process.
6) Provide better customer service:
Today, customer needs communication with the company. One sided communication is turned off now. Your blog creates a two-way conversation. It encourages customers to interact with you and provide feedback, and it gives you another avenue where you can respond to their comments.
7) Show case your Personality:
People like to do business with another one. Your blog can show the personality of your brand. By being a reality in your business blog you can earn your customers trust which is must in every business.
8) SEO (Search Engine Optimization)
Blogging offers you variety of SEO. It demonstrates relevance. Awesome blog content can help you gain links as people share your blog on social media like Facebook, Twitter, LinkedIn, and other social networking sites.
9) Boost your Credibility:
The “About” page on your website tells prospects about you. Your blog shows that you mean it. Your blog post will speak to your commitment to learning to stay at the top of industry developments. And it will demonstrate that you do share resources, tips and other information that benefits and helps others.
10) Build a Better Company:
You can lower your expenses while increasing number and quality of leads. You can test new ideas and products and get direct feedback from customers. You can keep your knowledge and sales skills sharp. Ultimately, a blog can help your company find the best ways to improve and grow.
These are the few benefits that can come with a successful Business blog. Although creating a successful business blog takes time, dedication and patience, once you get started, you’ll be on your way to realizing these plus many more benefits.
