It is an undeniable fact that the content is the king when it comes to a website but on the other hand, there are certain factors that cannot be ignored. Hereby those other factors we are referring to the visual appeal of the website. Believe it or not, not having a visually appealing website can increase the bounce rate of your consumers. No one is going to read your content if you are not working on the images, videos and other graphics of your site. The design of your website, the layout, the structure, the colors and the graphics used to matter a lot, and you cannot just neglect these factors especially if you are running an eCommerce store.
The Importance Of A Visually Appealing Website
Right now almost every business has it’s online presence because people have now finally realized that the internet is the future of the world. Especially if you make some online research, you will then see that there are several eCommerce stores running at the moment and their success rates are different. Some stores are doing pretty good, and then there are the stores with average sales every month. In short what we are trying to say is that pictures and graphics matter a lot if you want to sell something online. And if you are someone who is new to this business and wants to learn how to take great pictures on his website then here are a few tips that you can use;
1- Getting the right camera
Before anything else, you need to invest a little in a good camera. You cannot just expect outstanding results from a bad quality camera with fewer pixels. So, if you really want to run your website in a professional way then now is the right time to choose the right low light camera and buy it. The low light cameras are just the best when it comes to product photography and the best part is that you won’t have to break a bank to buy them and if you make some online research, you will see that there are some reasonable cameras too.
2- Get your lighting right
Lighting matters the most when it comes to a picture. You cannot just ignore the fact that half of the result of your picture depends upon the lighting you use so before clicking the camera make sure that your product is placed at the right place under the right light. There are two types of lights that can be used for photography, one is the natural light which can be best used if you shoot early morning. The other type of light is known as the studio light which can be used if you have a budget and skills to create a lightbox. Just click some pictures and keep clicking till you have the one perfect photo with the best possible lighting.
3- Use a tripod stand
The demand for tripod stands is increasing at a rapid pace, and that is because people have finally realized that yes, tripod stands bring focus, stability, and consistency in a picture. You just don’t want those blurry and shaky images for your site and you have to make sure that the focus on your product is just perfect which is why you need to invest a little in a good tripod stand.
These are a few tips that can actually help you in taking your website to a whole another level. So, the next time you are about to click a photograph, make sure you are using these tips.