Producing quality content, that’s what it’s all about. But extraordinary content doesn’t come cheap, so you better make sure to get the most out of your effort and investment. This can be done by publishing your content cross-media and in different ways.
Below are 8 tips on how to create remarkable content.
1) Watch for Trends:
Well, choosing a topic isn’t something that should be done blindly or based purely on a gut instinct. These days, there is enough data out there for savvy bloggers to get a good gauge of whether an article topic will perform well or not before they even type the first paragraph.
All you have to do is know where to look to see what people are talking about. You can use Google Trends. Just type the word or phrase and it will show you how popular it is over time.
So if you have a topic in mind for your next blog post, you might want to throw a few keywords into Google Trends and see if there is a better way of wording your idea.
2) Create content that addresses your persona’s challenges:
Make your content interesting and that helps your reader do their job better, something that helps them become more proficient. Always write for your reader first; it builds trust.
Focus your content on problems and topics that are of interest to your audience. Offer uncommon yet practical advice or teach your reader something they might not already know. The goal is to create content that will keep your reader coming back regularly.
3) Use Images:
A reader’s time is valuable and as marketers, we have only seconds to engage with them. Infographics, videos and highly visual presentations allow readers to consume large amounts of information quickly. All of these provide color, emotion, and action to engage with your reader while conveying your message at the same time. All of these elements take little time to create and are immensely shareable on social media platforms.
4) Tell Story:
Within your organization, there are millions of stories to tell. As a marketer, it is your job to uncover them and bring them to life. Start by looking at the stories your marketing is already talking about. You may find something there that sparks inspiration right away.
Telling your story as a narrative over time allows you to engage with your reader bit by bit. When you do this to your content, it resonates and humanizes your brand. Overall your challenge is not only to be interesting; it is to be consistently interesting. Unlike your competitors, you are talking about more than big news and product releases, you are positioning yourself differently.
5) Make Your Content Short and Easy to Read:
Chances are you have a lot to say, and that’s awesome! Before you go and write an essay explaining everything there is to know about your product or service, it’s important to understand how users read on the web. On the web, people don’t read word for word. Instead, they skim content trying to get a quick idea of what it’s about. They scan for information they’re interested in and ignore the rest.
Save that essay you want to write a blog post, and keep your website content short, concise, and easy to digest.
6) Use consistency to your advantage:
One of the best ways to create remarkable content is to evaluate what has worked before, whether it’s downloads, shares, social media mentions, page views etc. Always ask yourself, what did your audience respond to in the past? Leverage this data to make decisions as you create new content.
Results don’t happen immediately; you’ve got to be committed to producing remarketing content for the long term and analyzing results. It isn’t a one-and-done thing; being consistent pays off. As you start to develop regular followers, they will expect new content from you on a regular basis.
7) Inspire Engagement and Actions:
Engagement comes in many forms, but most importantly, it means that you’re asking your readers to take some sort of action.
You can do this by asking a question at the end of your post encouraging your readers to share on social media or comment below. Maybe you’re asking them to subscribe to your newsletter so that they can get more of the good stuff right in their inbox. Get into the habit of doing that.
In this sense, your goal is to make your blog post actionable, rather than just a bunch of passively written words with no substance.
You wrote your content and now it’s time to get it on your website. Before you put your content online, always make sure to proofread your work. Nothing screams unprofessional like website content that’s full of spelling or grammatical errors. You’ll likely notice errors that might have been overlooked before. Check the Article with the help of such tools like Grammarly and Hemingway App.
Writing remarkable and targeted website content isn’t rocket science, but it does take time. By following the tips above and taking the time to create great content, you’ll watch your website do more than you ever imagined it could do.