About 90% of buying processes start with an online search. Without a strong digital marketing strategy, however, you could struggle to appear in front of customers. As a business in the hospitality industry, it’s important to make sure your business stands out.
Otherwise, you might struggle to attract guests.
Here are five marketing tactics for a strong hotel marketing strategy. With these tips, you can appear in front of potential clients. Then, you can start generating more leads or paying customers.
Start marketing! Discover how to grow your business with these marketing tactics today.
1. Create Content
Start by researching your target audience. Determine what your guests search for when looking for a business like yours. You can use tools like Keyword Planner, SEMRush, or Google Trends to get started.
Consider working with an experienced content creation agency, too. They can create content with your audience’s needs and interests in mind.
Experiment with different forms of content, including blog posts, videos, polls, quizzes, and infographics. When creating content, focus on quality over quantity. Show people your experience and expertise in the hospitality industry.
Your informative, helpful content can help you stand out from other businesses.
2. Use Search Engine Marketing
Search engine marketing (SEM) can help you appear in front of more people online. As part of your SEM strategy, consider using search engine optimization (SEO). You can optimize the content you created for your blog based on search terms.
When someone searches for that term in Google, your website could appear.
Over 53% of all website traffic starts with an organic search.
SEO can help you generate brand awareness, website traffic, and leads. It’s a cost-effective strategy, too. Using SEO could boost your ROI and set the rest of your marketing strategy up for success.
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You can also use paid advertising to appear in front of consumers on search engines or social media platforms.
3. Stay Social
Once you start creating content for your blog, share it. Reformat your posts for social media. As people begin commenting on your posts, comment back.
Consider partnering with a social media influencer to expand your reach online.
4. Send Emails
Add a form to your website and encourage consumers to subscribe to your hotel marketing emails. Incentivize them by offering coupons and exclusive content.
A strong email marketing strategy can help you remain top of mind.
5. Focus on Your Value
As you use these marketing tactics, make sure to highlight the value you’re offering potential guests. Infuse your unique value proposition throughout your marketing strategy.
Focusing on your value will help you stand out from other businesses in the hospitality industry. Standing out from competitors could help you grow your business.
Boost Your Brand: 5 Marketing Tactics for the Hospitality Industry
Don’t let your marketing strategy fall flat this year. Instead, use these marketing tactics for the hospitality industry. With a strong hotel marketing strategy, you can attract more guests than ever before.
Learn how to grow your business with these tips today.
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