Have you ever started reading a blog and found yourself totally lost and confused by the third sentence? Odds are, most professionals have encountered at least one blog relating to a complex subject that didn’t manage to explain the topic at all. And, to be fair, it’s not easy to write engaging blogs about complicated, technical, or nuanced concepts. However, it is possible for professional writers to create compelling content that is both informative and enjoyable. Here’s how:
Simplify Your Word Choices
Sometimes professional writers may feel compelled to include arcane or obscure language in a piece in order to imbue it with a sense of gravity or importance. This is almost always a bad decision. It’s possible to adopt a serious tone without resorting to needlessly complex or ornate word choices. In addition, writers should strive to keep their sentences relatively short. Long, rambling sentences that contain multiple clauses can leave readers confused –– regardless of the subject matter.
Define Your Terms
Freelance writers often have to write about technical topics that relate to a particular industry or company. As such, they may have no choice but to include information about highly specific equipment like t75 flasks or VR 601 wheels, for example. Yet, it’s important that writers include definitions for these obscure terms. It’s a mistake to assume that all of your readers will understand what you’re talking about when you begin writing. So even if you’ve covered these products or services in the past, make it a point to include helpful definitions of them within the post.
Follow An Outline
The best way to explain –– and comprehend –– a complex process or subject is to break it down. And the best way to create a blog that addresses all aspects of a topic is to form an outline first. Rather than trying to write a blog from scratch, craft an outline that covers the many facets of the subject you’re attempting to explain. Plus, by organizing your blog this way, you’ll allow informed readers to “pick and choose” which sections they most want to read.
Send A Rough Draft To A Friend/Colleague
While blogs present tremendous SEO value, the reality is that online articles are still meant for human consumption. What’s more, if readers don’t appreciate a blog or find it useful, its SEO benefits are likely to be limited at best. Given that fact, writers would do well to send off rough drafts of their blogs to friends or colleagues who can provide them with feedback. These peer editors will let you know where and how you can improve the flow and content of your piece!