Top Ten Tools to Make Logo Easily
As business owners, we all need a logo. You can take your logo concept to many places to get it created and touched up. If you’re just starting out, you will want to start with an easy-to-use logo maker more likely than not.
Logos represent the personality of your company. They are worth a thousand words. But it can be difficult to pick out or design a logo all on your own. That said, nearly everyone has at least a general idea of what they want their logo to look like as a finished product.
Sometimes logos just undergo too much change if you take them to an agency. People may not understand what you want. Or, you just may want the flexibility of playing around with a logo maker yourself to help you decide what you really need. A logo maker is a really nice tool because it’s there at any time of the day, and you don’t have to coordinate schedules with a designer in order to get your logo done.
Logo makers have a few tools that come with them to help you create the perfect look for your company.
When you use a logo maker, you will find that little details like how thick the lines on the graphic are are often preset for you. Details like this help keep the style cohesive within the graphic. Even if you play around with the graphic a little bit, the style shouldn’t change too much as you do your work.
Modern Curves and Scrolls
Every era has its look. More often than not, that look is defined by different types of curves and scrolls (curly details) for the graphic arts. A logo maker has a carefully curated set of curves and scrolls to make sure that your logo looks like the year you made the logo, or even a little bit ahead.
Every good logo maker worth its salt has quality text options. This was a shortcoming of very early logo makers, but in more recent years the world of online fonts has exploded. It’s really important these days that the font you use on your logo is available in print and online. You want your logo to match across media, of course!
Different On-Trend Colors
Not everyone is good with colors, especially when it comes to branding. Also, some colors don’t show up well in print. Others don’t show up well on the web. A good logo maker, even a free logo maker, will include many on-trend colors for you to use. It’s up to you to choose the one that works for your business.
Sometimes, you just have to start from scratch. In this case, it is always a good idea to start with simple shapes. Things can get over-complicated in no time when it comes to design. You will notice, if you skim the top 100 best or most prominent logos in your industry, that they have some basic shapes in their somewhere. They are the foundation of solid logos. They might get waves or curves added to them, but they start pretty simple.
A Margin Graph
If your logo maker has one of these, you are in good shape. You want to carefully check the space between all the little lines on the page and the edge of the paper or box that your logo will be contained on. Play around with them a bit to make sure they are suitable. Large margins add drama, while small margins bring the logo forward quite a bit.
A good logo maker needs flourishes. Swirls, dots, dashes, and borders are all examples of things that add flourish to a logo.
There are a lot of ways to do this online now. A simple version, which may be easiest to use for the beginner, will contain a set of pre-drawn curves that you can stretch height-or width-wise. More advanced curve makers are harder to use. They are worth it if you have the time to invest and need something really specific.
The more expensive the logo maker, the fancier the borders that are available to you. Some people leave their logo without borders, but many people use just a couple of borders also. The choice is yours.
Some logos use shading. Sometimes it is more visible, sometimes it’s very subtle. You will find less shading in flat design for the web and more shading for print. You may have a print version of your logo only with shading in it. Whatever you decide, make sure that the shading is done tastefully.