As video and video marketing becomes increasingly popular, there is a great demand for videographers and editors. However, this demand has also increased the market for video design and editing services. As a result, hiring professionals for their services can get rather expensive.
At the same time, small and medium businesses that genuinely need assistance in this area are unable to grow their business due to missed opportunities. Fortunately, designing, creating, and editing videos has gotten insanely easy in the past few days. And to help those in need, we have compiled a few video design tips that can help you gain professional results!
So, without further ado, let’s get started!
It’s All About the Tools
When we say “tools,” it does not mean that you need to buy the best-in-class shooting equipment with a prime lens. While it would help you in capturing high-quality footage, the magic lies in the editing. You can rent out the apparatus, set up the lighting, and record all the video content. Record multiple takes and shoot B-rolls to ensure that you do not miss a thing during the editing process.
Once that is sorted, you need to get your hands on a powerful and capable video maker to process it. InVideo is one of the most popular applications that helps even the most novice users create interesting videos. Plus, it contains a wealth of designs, templates, intros, outros, etc. to make this task easier. Before you start working on your project, take the time to play around with all the features to understand better what you need to do when you actually get to work!
Select a Complimentary Color Palette
Some people have a natural eye for identifying and picking out colors, while others have to acquire this skill. For best results, your videos should follow a single, uniform color palette. Furthermore, it should pair well with your logo design and any other visual element that you may add to the video for branding purposes.
When your video is color-coordinated, it will make the end product look fresh, clean, and crisp. It highlights certain sections of the video, which can be extremely useful in grabbing the viewer’s attention.
Unfortunately, if you do not have a flair for this kind of stuff, you can always use the standard pastel color or a monochrome palette as it suits almost all businesses. Plus, it is hard to mess it up when you try to keep it at the minimum.
Keep it Simple
As stated earlier, the trick to getting the best results without investing too much effort is to keep it minimum. A minimalistic video design will keep away all the distractions. Resultantly, you can focus on the hero of your video – the product or service.
Hence, start by eliminating all the noise, starting with the colors. Try and reduce the number of colors that you include in your video and adjust them to a limited swatch. Once you have identified the main colors, use the shades within the palette to reproduce a similar video effect without involving too many colors.
Of course, the exception to the rule lies in when you are creating a video slideshow. In this case, you can use vibrant backgrounds in high-definition, and pair it with animations and transitions to make your video more exciting!
Use Easy-to-Read and Legible Font
This tip is Video Design 101!
Text plays a crucial role in giving your video a professional appearance. At the same time, they are equally effective for use as CTAs within your video. However, you can seriously damage its impact by choosing a poor font.
Cursive fonts loaded with loops and curves may be harder to read than others. And while they add a creative touch, you end up losing the message you wish to present. And trust us nobody wants to see a video where they cannot make sense of what is written in it!
First, start by selecting a clear, block font that is legible. Next, place the text in your video to compare whether it is still visible. Make adjustments, such as making the font bold or changing the font color to improve legibility. Ideally, you should use contrasting colors to make the text stand out.
Finally, ensure that all the written content is within the viewing area of your video. If not, then format it accordingly. Center the text and leave a small buffer as margin rather than sticking the text to the edges. If required, break up the lines and paragraphs to fit it across frames in place of cramming it all together.
A popular saying says, “Don’t judge a book by its cover.”
But in the current world, the cover decides whether we invest our time in the book (or the video, in the present case) or give it a skip. Video thumbnails offer a professional appearance to your video right from the get-go.
If you have been relying on automatic thumbnail generators, then you must have noticed that they can ruin the first impression of your video! Hence, you must be prepared for the viewers to judge your content harshly.
On the other hand, if you put in the effort to make your video thumbnails click-worthy, then you will be successful in getting the users to view your content out of curiosity or intrigue.
From the above tips, it becomes clear that you can create meaningful and impactful videos without seeking professional help. All it takes is a little skill and creativity to up the design aesthetics of even the simplest of videos.
Do bear in mind that acquiring the skills to pull this off takes a good amount of patience and practice. Hence, be willing to commit yourself to it rather than giving up after a few failed attempts. As you play around with the tools and features, you will gain greater, in-depth knowledge to deliver a polished end-result in all your videos.