SEO is one of the marketing channels that has dramatically evolved within a short period. Factors that contribute to this include giant search engines like Google cracking down on spam, modifications in SERPs, and the rise of mobile usage.
If you want your business to benefit from SEO, you must keep up with the trends to ensure you are employing the proper tactics that will see your site rank higher. Here are the SEO Ranking Factors 2018 & checklist that can guide you with your SEO campaign in 2018.
Accessible and Crawlable URLs
Never operate a website that Google bot’s spiders cannot access with ease. They should have no difficulties landing on the page and understanding content available in a readable format.
Furthermore, the spiders also need to understand any embeds, videos, visuals, images and any other features you have on the site. This is the only way that search engines will include your site in their web index.
To be successful with SEO, you need to find out the exact phrases and words individuals are searching to find solutions to their problems. Using a top-notch keyword rank tracker can help make the task a lot easier.
The tool will allow you to uncover the keywords that searchers use around the globe, while looking for particular services or products. The software also reveals your site’s rank in regards to usage of a specific keyword. This will help you note down the best keywords that your website should feature.
While designing a website that is great to look at is ideal, you must also make it vastly functional. Visitors should never have to struggle to access your content, as it will keep them from visiting your site. Optimize the speed of all pages for people to have a fulfilling experience on your platform.
Scrutinise SERP to Know What Google Terms as Relevant to Users
It is highly recommended that you perform a SERP investigation. Go to Google and enter a search query. Use the top results you get to figure out what the search engines deem relevant. Try and ask yourself why the giant search engine thinks that the content you receive will satisfactorily answer your question.
Only Put Out Authoritative Content
If you are not in a position to write top-grade content that will fulfill your searcher’s goal, hire an expert to do the job. It is the best way to produce material that will increase chances for quality link building.
Other than this, social sharing will most likely happen when you have credible content that Google and your visitors approve. The goal here is to have better material than anyone else who appears on page one, so that Google does not push you down to accommodate a site that provides superior value to searchers.
Utilize Schema Markup and Rich Snippets to Improve Content
Everyone may not be able to take advantage of Schema Markup and rich snippets. These are ideal for those who focus on Google news, like to do recipes, and can get images and visuals. They also work well when you feature a snippet opportunity that can get a visual that goes well with the snippet. Take advantage of all the verticals that schema is currently supporting.
Publish Meta Descriptions and Title Tags
Let no one deceive you that Google has got rid of Meta descriptions as a factor for ranking. Meta description is essential because it determines how Google ends up displaying your result. A compelling tag for Meta description can be the motivation a user needs to click on your site and ignore another. You increase your winning chances by optimizing the title tag and description by using the keywords that people are frequently using.
Use Secondary and Related Keywords Intelligently
Other than the primary keywords, you must also be strategic on how you use any other related or secondary keywords. These are words are semantically connected with your primary phrases in a way that Google sees them as a critical addition that makes your content more relevant to what the searcher wants to find.
Going through the checklist above will give you a great chance of winning with your SEO strategies. This is because you will be giving search engines what they need to point searchers in your direction anytime that they are looking for something that your page offers