Best SEO (search engine optimization) automation tools
SEO automation tools are one of the best ways to make the SEO process easy. These tools also help to get ranking easily on search engines. Automation marketing offers many advantages when implementing the online marketing strategy, as it allows us to offer customized experiences both current and potential customers optimize human resources, actions automate most.
Today there are numerous SEO automation tools that allow the automation of the SEO process. Below, we present the most popular in the sector to help you choose the one that best suits your business needs and budget.
What are SEO automation tools?
SEO automation tools refer to a type of software that allows companies and businesses to automate their SEO process. These tools help to save money as well as the resources of companies. Also using these tools it is easy to get ranking within a small interval of time.
There are large numbers of automation available online. You can choose the Best SEO automation tools as per your requirements.
Use 7 best SEO automation tools for better search results
#1. Google Search Console (Webmaster): These are Google’s own tools
Google Search Console is a tool that aims to provide information about the presence of websites on Google. It gives information like the number of clicks on each URL and technical configuration errors that negatively affect positioning on results pages.
The application is the improved result of Google Webmaster Tools and is one of the most popular resources on the Internet. It is used to increase the visibility of content on the world’s largest search engine.
This renewed mechanism is the result of various investigations. For this, it had the help of the most loyal users of Google Webmaster Tools.
In addition to having a suitable and safe audience, this tool also detailed important objectives such as understanding the roles and goals of the audience to give it more utility and usability.
#2. SE Ranking:
SE Ranking offers a simple menu divided into several parts with which you can analyze the SEO of your website or that of your competitors or clients.
SE ranking offers impressive keyword research based on exact, related, long-tail words, etc … with which you will be able to have everything in the same tools.
SE Ranking SEO automation tools go a step further and give you very complete data telling you what you are failing. What you have to do so that this article does not just work, ends up climbing positions in Google.
#3. Ubersuggest: Neil Patel
Ubersuggest is one of the most popular and used free Keyword Research tools in the world. Ubersuggest collects the term that you have entered in its search engine and uses the Google API to give you different combinations of that term.
It is among the best automation tools which are liked by most SEO companies to automate their process.
SEMrush is an indispensable keyword monitoring tool for any marketing department.
This online tool, in addition to providing you with information about organic searches, also informs you about paid searches, making it very useful for SEM strategies. Currently, the main utility of this tool, by professionals, is limited to the analysis of keywords or keywords to analyze the positioning or evolution over a period of time.
This information will allow us to see in which words we are gaining positions or in which we are losing positions.
Ahrefs is, without a doubt, one of the reference tools on the Internet to analyze websites and improve their positioning. Do you want to learn how to use it as an SEO professional and make the most of all its utilities? All right! Because here you have the most complete and updated Ahrefs guide to learn from scratch and how you have never been told.
Ahrefs is also very interesting to analyze the backlink profile of your own website because it has a “live” index in which you see the links that have been lost over time. There are other tools, such as Majestic, that also have these types of options but Ahrefs is above all of them.
In addition, it is growing in possibilities, because before the only tool that showed the keywords by which a website was positioning itself was SEMrush and now Ahrefs also has that function and gives much better results.
#6. Traffic Booster:
it does the job of knowing your competitor’s web traffic if the need arises. The estimation graph shows you the traffic patterns of a website for the last year and gets a numerical traffic value for the last 30 days. It is quite simplistic, perhaps too much.
Scroll down and you will see the data for the keywords that the site is targeting. This is useful for exploring which other sites are the main competitors of this site. There is not much beyond that. For best results, use Traffic Estimation as a companion tool along with the others on this list.
#7. Moz tools:
Subscription to Moz Pro includes the following: access to site tracking with Campaigns, where you can learn how the status of your site, link building, and keyword performance impact your SEO success; Research tools, which analyze the work of your competitors, support the keyword research process and show you new opportunities for the scope of link building; and a wealth of resources to learn about inbound marketing and SEO.
Moz Pro is available starting at $ 99 per month, with the option of a 30-day free trial.
Which SEO Automation Tools to Choose?
Given the significant advantages offered by marketing automation, it is important to understand now how to choose the tool that best meets the needs of your company.
We are going to see some points that we will have to take into account to choose the most suitable automated software.
Learn about the features it offers
The most important thing about a marketing automation tool is that it meets the specificities and strategies of your business. Therefore, the first step is to assess the functionalities offered by the platforms in order to identify the one that best suits your objectives.
Verify that it is easy to use
Nothing anticipates that the tool presents all the necessary purposes but impossible to manage it due to its complexity. The platform must be comfortable and easily accessible. Imagine how slowing down your work can be the fact that you need support every time you have to use a resource.
Language is also one of the items that we have to take into account, which leads us to the next point.
Possibility of customization
For some institutions, it is essential to be able to customize and personalize a campaign, and the fact of confirming this possibility in the system will avoid headaches after hiring. Find out about your process configuration, add the brand, segmentations … or any other functionality you need.
Explore the types of reports available
Accompanying and measuring are indispensable words in the world of marketing. That is why, in addition to operational tasks, it is essential that you can have access to the results achieved and know where to make the necessary adjustments.
For this, it is necessary to have complete and relevant reports on the campaigns carried out.