Rebranding is an occasionally necessary, but nevertheless extreme way for a business to try and improve its image. Indeed, rebranding requires business leaders to spend serious time, energy, capital, and resources to create a new narrative for their organization. And, unfortunately, rebranding may not ultimately solve a business’s image problem. Worse, some rebrands end up actively alienating current customers. Given all that, today we’ll look at a few methods business leaders can use to freshen up their brand without completely starting over. Check them out here:
Get Specific
Some marketing campaigns are designed to generate widespread interest and to connect with as many potential customers as possible. These awareness campaigns can help boost website traffic, but they may not deliver tangible, financial returns. So the most direct way to improve your brand performance might simply be to change the manner in which you reach out to customers. For example, a business owner looking to increase pharmacy sales for their brick-and-mortar location may decide to advertise specific products to qualified leads. Changing up the objectives of your marketing and advertising efforts can often lead to better outcomes.
Enhance Your Blog
Great content cures many ills. Businesses that write and maintain a quality blog are likely to attract qualified leads. Plus, running a successful blog will improve your reputation in your field. You may also consider inviting experts to write guest posts for your blog to bolster its credibility in the eyes of consumers.
Address the Issue
Scandals, misunderstandings, poor customer relations –– all of these issues can force a business to rebrand. Rather than scrapping your entire brand image over one problem, though, you may be able to save face simply by addressing whatever issue is causing your team trouble. Remember, consumers, value brands that are transparent and honest. So it’s okay to admit a mistake if you acknowledge it and strive to do better in the future.
Strike a New Partnership
If you want to signal a change in your company’s philosophy without completely altering your brand, you may consider partnering with a few fresh organizations in your community. This could include giving money to a charity or sponsoring a popular local entity like a sports team. By connecting your brand to a new and popular partner, businesses can rehab their image without sacrificing their hard work from the past.
Conclusion
Building a brand is tough, but rebuilding it from scratch is arguably tougher. These methods may provide key alternatives for businesses looking to do better in terms of promotion, marketing, and advertising. Keep this list handy moving forward –– you may need it one day!
