Every website owner or blogger wants traffic on their site. It not only helps us have a higher conversion rate but also get high reputation from search engines. You need to focus on the quality of content for sure, but that’s just the necessary step. There are much more aspects to make your content rank as per SEO standards, and here we talk about one such essential point – internal links.
We all know for a fact that content is king in today’s date, and SEO helps you level up your content game. Internal linking is a vital SEO strategy that drives in traffic and contributes equal value to other pages. It is an essential aspect of SEO strategies and that we will get into the reasons why you need it.
What is internal linking?
An internal link is a hyperlink that makes a visitor land from one webpage to another, within the same website. People use internal links for navigational purpose. For example, suppose you have posted a new blog on your website. You further link it to another blog with relevant words that connect the two. When a reader visits one page, he/she can easily click through to another blog post. Find out how this can benefit your optimization strategy!
Benefits of internal linking for SEO
Find out the most valid reasons why SEO companies swear by the strategy of internal linking in SEO:
- Anchor texts are user-friendly
Internal links can help a user to navigate within one website quickly. When you use proper anchor texts in your content, it enables you to send people to other relevant pages that they take an interest in.
For example, you wrote a blog post about money making, you can quickly point the user from there to other relative tags and categories, by using the internal links.
- Helps pass the link juice
You need to give importance to both types of linking strategies – internal and external. External ones are the off-page factor or backlinks that allows you to add a high authority website link to your website.
The internal ones help you pass one link from another, and make a visitor check out different webpages you have. For instance, suppose a webpage has ten backlinks, a reader will click on at least one. It not only builds traffic but also lets you make a better impression on the visitor.
- Helps increase views
It is pretty evident that views are the ultimate goal of posting articles and blogs on your website. You need to use relevant anchor texts to help a user navigate to more useful content. It improves the conversion rate of your website, and new visitors find it easy to figure out the structure of your website.
Internal linking helps you draw in more people, more traffic, and more page views. All of these boost your site’s search engine ranking, and you get a higher spot!
- Help get Google PageRank
Depending on the quality of backlinks you added to your website, Google gives you a PageRank. If you have a page with higher page rank, it is easier for you to get more people and navigate them from one link to another.
Other pages get better rank in search engine because of the link flow from a page that has a better PageRank. It is a win-win situation for you and helps you get more organic traffic.
- Reduces the possibility of bounce rate
If a person gets to your website but leaves spending less time or looking through other pages, it is known as bounce rate. Internal linking helps lower the bounce rate and make people stay longer on your website or blog post. Moreover, when you add links, they swiftly move onto another page and stay on your website for long. You can easily find the bounce rate of your website with the help of Google analytics. You can also use tools like Bing and Google webmaster tools to have a better idea.
- Better indexing and crawling
Crawlers are smart and designed in the way user think. They visit your website, pass through every link, and helps your page gets indexed. By internal linking, the crawlers know that you’d land them on relevant content within site and that gives a bump to your webpages. The entire process works out for you, and you get the due credit.
A website takes time to build, and you need to keep at it for days. Make sure your content is of quality, has relevancy, is informative, useful, and includes such linking strategies. Also, note that there is a limit to adding links as you cannot make your webpages look spammy. Stay within the limit when it comes to things like links and keywords, and these will ensure quality!