Corporate Logos: The Most Iconic Logos in the History of Branding

Corporate Logos: The Most Iconic Logos in the History of Branding

Branding has always been an integral part of the promotion and growth of businesses, both big and small.

There are two sides to branding. Your voice and messaging play an important role in building a brand that people can trust, but the visual side of things is just as important, with your logo and color scheme doing a lot of the heavy lifting. Corporate logos are how we identify and remember great businesses; if you can come up with the perfect logo, you’ll be surprised how much that can do for you.

In this post, we’re going to look at some of the most iconic logos in the history of branding. A truly memorable logo is inseparable from the company that uses it, so keep reading and you’ll see a group of logos that you can strive for with your business.

McDonald’s

The golden arches speak for themselves. If you see these on the side of the road, you know you’ve found a McDonald’s. It’s a fitting logo for the biggest fast-food franchise on the planet. 

What makes this logo incredible is the simplicity – it’s just the letter “M”. You could make something like it with a logo creator online in about two seconds, but would it have the gravitas?

Starbucks

The Starbucks “Siren” has been around for 50 years, but always with the accompanying block lettered “Starbucks Coffee” encircling it. No longer, however, as they’re ditching the text in favor of the simpler image of the mermaid.

Did you ever think you’d associate a cup of coffee with mermaids? We’re going to find out if the mermaid logo holds up on its own.

Apple

As one of the most successful and famous brands of this generation, Apple didn’t have to think too hard about its logo.

For those of you that like to read into things, the apple has a lot of significance in the world of science and thought. But did you know that the first iteration of the Apple Computer Co. logo, in 1976, was a more on-the-nose depiction of Newton sitting beneath that fabled apple tree? They ditched it the next year for an early version of the apple we know today.

Coca-Cola

For a company that’s been around for well over 100 years, Coca-Cola’s logo has undergone very little change. That’s probably what makes it one of the best logos in history. The red and white cursive script just works, and it’s sold a lot of beverages along the way.

FedEx

When you think of iconic logos, you probably don’t think about a shipping company. We take the FedEx logo for granted because shipping just isn’t exciting. The logo is so simplistic, but that’s really what makes it work.

Do you want a shipping company that cares about the fancy stuff or do you just want your delivery? The logo tells you all you need to know.

Corporate Logos to Aspire To

These are a few of the most important corporate logos from some of the most famous brands in the world. If you want your business to reach new heights, you need to take branding seriously, and creating the perfect logo that represents your brand visually should be a high priority. Whether you hire an accomplished designer or you take a more DIY approach, think long and hard about your logo because it’s going to pay off in the end.

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