User experience is essential to the success of your business website — 88% of online consumers are less likely to return to a site after a bad experience, according to Econsultancy. And while it may not be your top priority, the choice of web hosting plays an important role in the overall functioning and user experience of your site. It functions as the very foundation of your website and should therefore be carefully considered as an important investment.
The impact of web hosting on your business
Your hosting is responsible for your uptime (the amount of time your site’s online). If your site goes down, you’ll lose out on potential customers and revenue. Customers won’t be able to learn about your company, browse your products or services, or purchase from your online store. Additionally, going offline too often can negatively impact your SEO ranking. Similarly, a slow website also harms your rankings — which can be the fault of a bad host. If your site doesn’t load instantly, visitors get frustrated and click off, resulting in a higher bounce rate. The right hosting should also offer good security and back up your data to a remote server, so you won’t lose your hard work.
What to look for in a good host
You’ll want to choose hosting with high bandwidth — the amount of visitors your site can handle each month before slowing down. Unlimited bandwidth is a popular option, but make sure unlimited really means unlimited. Basic shared hosting plans accept roughly 20-,000-30,000 visitors monthly — you’ll need to upgrade if you start surpassing that number. A good host or hosting package should guarantee about 99.9% of uptime and impress customers with its speed. If you’re looking for a suitable WordPress host for your site, JavaPipe explores the fastest options. Keep an eye out for LiteSpeed — the world’s fastest web server — which can take care of any surprise traffic spikes to your site. Fast, reliable 24/7 customer service is also essential. Before making a final decision, contact their support teams to see how they are to deal with.