B2B Lead Generation Demystified: 23 Methods Ranked From Best to Worst

B2B lead generation, also known as business-to-business lead generation, is the process of initiating the interest for your products or services from another buyer or, in this case, another business. Lead generation is one of the first biggest steps in B2B marketing and plays a significant role in making and closing in sales.

But how do you garner leads through B2B marketing? Well, you’ve come to the right place as, below, we have dozens of reliable strategies.

#1. Social Media Marketing

Just about everyone these days has social media from Facebook and Instagram to Instagram and LinkedIn. That said, it makes perfect sense to market through multiple social media sites.

#2. Content Marketing

Creating content including videos, podcasts, blog posts, and the like can be great ways to directly or indirectly lure in potential customers.

#3. Remarketing

Don’t just market new potential customers; also market to old customers, current customers, and people who were “almost” or “could have been” customers.

#4. Giving Away Free Stuff

One of the most memorable methods of B2B lead generation is giving away freebies to consumers. Everyone loves receiving stuff at zero cost to them!

#5. Branching Out Online

The worst thing you can do when it comes to B2B marketing is keeping your online presence small. The greater you branch out, the larger the interested audience you can acquire.

#6. Sending E-mail Newsletters

Although text messaging is all the rage, e-mail isn’t dead. Quite frankly, e-mail marketing is a great way to reach out to both new and old customers.

#7. Personalized Landing Pages

Personalized landing pages offer a distraction-free way to generate leads. After all, consumers tend to have a short attention span, so help them out a little.

#8. Updating Old Content

It’s good to have an influx of business-created content online, but how relevant is your old content? Keep it fresh and in-the-now.

#9. Influencer Marketing

Everyone has an influence these days. If you can get someone in the public eye to endorse your products or services, jump on the opportunity!

#10. Using Negative Keywords on Google Ads

Adding relevant keywords is important but do is adding negative keywords to weed out irrelevant audiences.

#11. Holding Webinars

Webinars can be a great way to answer customers’ questions, all while encouraging them to buy your product or service potentially.

#12. Building an Online Community Through Groups or Forums

You can’t go wrong with building a community online through websites like Reddit or Quora. Get the conversation flowing, and get questions answered.

#13. Communicating with Your Sales Team

Your sales team knows what’s best for your business. Generate ideas alongside them to help close in sales.

#14. Offering Live Chat

Live chat boxes offer a quick and easy way to get in touch with your team regarding any inquiries a customer might have. Great customer service can better ensure a consumer makes a purchase.

#15. Encouraging Online Reviews

Many people will refuse to make a purchase unless they read honest reviews online first. That said, don’t be shy in asking your customers to leave a review.

#16. Publishing Content Regularly

Want to maintain a high rank on search engines and keep your business relevant? Updating content regularly will help partially with that.

#17. Using AI Chatbots

Although bots don’t replace humans, they sure are attractive as they offer instantaneous responses to consumers and don’t require actual social interaction.

#18. Offering a Referral Program

Word of mouth communication from past customers is one of the best ways to generate more leads. Having a referral program is one way to encourage these customers to use word of mouth to promote your business.

#19. Providing Great Deals and Discounts

Everyone loves the opportunity to get a cheaper cost for a product or service! And, honestly, they’re more likely to buy from you if they know there are savings involved.

#20. Making Personalized Videos

Everyone wants to feel special in the 21st century. Make them feel just that with personalized videos.

#21. Ensuring Your Website Runs on Mobile

Just about everyone these days has a mobile device of some sort, so it only makes sense to make sure your website is mobile-friendly.

#22. Using Interactive Pop-Ups

Fun pop-ups on your website make potential customers feel welcome and more interacted with than if they were to visit a website without a cool pop-up. Not to mention, it can be a great form of communication.

#23. Attending Offline Events

Don’t keep your B2B marketing online only. Offline marketing and lead generation is just as important.

Conclusion

Marketing your products or services is a big task. Although the good news is, there are multiple great ways you can encourage consumers to become interested in what you have to offer. It may take a little trial and error, but in the end, there are virtually endless methods you can give a go that best suits your business needs.