One of the easiest ways to make money from your blog is by writing great product reviews. When you write a review of a product, you have ample opportunities to make money. The only thing which really matters here is how great and useful your reviews are.
It has become an embodiment of the modern and technically savvy customer to scrabble through reviews from people all over the internet before making purchases. Purchases which come hard on the wallet need to be testifying before splashing the cash on a useless vanity.
Reviews on the internet are of all sort of forms: Written in anger, apathy, hate, biased, and so forth. But a good product review is the one that takes the right stance and holds firm to it by explicitly mentioning the reasons and logic behind achieving the stance. Product reviews are all about personal experiences and the differences in the perspectives of humans is what that should make it more interesting, not biased.
Writing product reviews is a noble deed in the understanding that those reviews will aide for someone to choose a good product and be satisfied.
Benefits of Writing a Product Review:
A lot has been written on the benefits of having your products reviewed.
- Money: You can make affiliate sales quite swiftly from product reviews.
- SEO: You can target more long-tail keywords and drive more specific search traffic from people looking for the product.
- Authority: By reviewing products, and having people engage with them, you can create more authority in your niche. Because you must know what you’re talking about if you have a platform to speak from.
- Free stuff: A lot of people will give you free access to their tools and products too. Meaning that, even if you don’t get paid, you have a new toy to play with.
7 Steps Guide to Write a Good Product Review:
Step 1: Choose and Use your Product.
Before you start make sure you choose a good product for review. Nothing makes a product review sound more authentic than actually using the product. So do everything in your power to get your hands on a product. Because it allows you to create content easily by simply writing about what you see and do. Plus, it gives you the opportunity to add unique elements to your content like images and videos.
Step 2: More Research and Research:
Getting to know the product could be the difference between making a sale and not. Make use of all information available to you whether from the merchant’s site, the affiliate network or other sources online and offline.
It’s not only the product you need to know; you should also be familiar with your target audience. If you have chosen a niche which interests you as recommended above, you will already have an idea who your content should be targeted at. Search for terms for which your audience themselves would search, and read through the highest-ranking pages. This will give you an idea of an appropriate tone for your product review and may even inspire additional content.
Step 3: Plan It.
Now you know your product and your audience, you need to consider the key points your product review needs to include. Use your knowledge of your audience to consider all of the questions and queries they are likely to have about the product; you need to make sure that you provide answers to all of these to diminish the need for the reader to look elsewhere.
Once you have identified them, lay out your key points into a rough plan. You can simply bullet point what you want to include in order. Doing this will help you to stay on track, keeping your product review concise and relevant.
Step 4: Organize Pros and Cons with Reason.
While examining the product make sure you note down your observations, how the product behaves under different circumstances in the form of a pros and cons table. Having this would make the construction of the review easy, now that you know where it delivers and where it disappoints. Make sure you reach your conclusions with proper justifications and make sure you mention them in the review.
Step 5: Write It Down.
If you remember one thing when writing your product review, remember Attention, Interest, Desire, Action (AIDA):
- Attract your visitor’s attention with a compelling title. You could ask a question, offer the solution to a problem or state a benefit. Just be sure to keep it fairly short and clear.
- Maintain their interest with relevant and intriguing information about the product you are promoting. Include how it will solve the problem your target audience possesses.
- Create a desire for the product with additional benefits. Be sure to provide proof to back up these claims, for example, you could include customer testimonials, information about clinical studies and explanations of how the product works.
- You now need to encourage your reader to take action. You should, therefore, include a Call to Action (CTA) at the bottom of your article. This will usually be a short instruction to the reader advising how to buy.
Your copy should be written for the skim-reader as this is how most people consume text online. keep your paragraphs short, usually no more than 4 lines, and make use of subheadings so the content your reader is looking for can be found easily.
Be sure to include the keywords you are targeting. These keywords should fit fluidly within your text. Whilst writing you should keep your audience in mind and ensure to adjust the tone of the text accordingly. Write to one person like it is a conversation. Don’t try to force in complex language and unnecessary jargon. This approach sounds much more honest and thus is more persuasive.
Your visitor is reading your product review because they are already interested, you just need to give them the information they need to make the decision to buy.
Step 6: Read It.
You must proofread your full article. Remember, a spelling and grammar check in Word does not equate to proofreading! You are looking for much more than spelling and grammar errors, you should also be considering the structure of your sentences and of the article in full. If you don’t feel one hundred percent confident proofreading your own copy you could pay someone else to help. This doesn’t have to cost the earth, you can choose a figure which suits your budget with freelance sites like elance.com and odesk.com.
Step 7: Final Opinion.
Finally, share your personal opinion about the product. Mention whether the product is worth buying or not, and what your overall experience of it was.
Don’t be afraid of speaking your mind freely here. If you love the product, say that you do. If you hate it, people should know about this, too.
Also, include your affiliate link if you want to recommend the product to your readers. You don’t have to make it look overly promotional a big Buy Here button might be too much. Simply hooking up your affiliate URL to the product name is usually enough.
That’s it for my advice on writing a proper product review, but feel free to share your own thoughts and ideas.