HubSpot. You’ve heard the name. I mean, who hasn’t? Well, in case you haven’t (*gasps*), let’s first get on the same page- HubSpot is a developer and marketer tool for software products primarily for inbound marketing, but also for sales and customer service. It is a one-stop solution for all marketing needs. Under HubSpot web development services, there are a plethora of services such as website development, landing page, plugin development, email development, blog development, migration and more.
Now that we have that out of the way, let’s talk about landing pages. Landing pages are by far the most important weapon of any well-crafted marketing campaign. It’s where the action happens! What makes it even more challenging is that you only have one shot to make a killer first impression with your landing pages, so better give it you’re all.
What is a Landing Page?
In simple words, a landing page is where people land, when they click on an ad, email link, promotional URL etc. According to HubSpot, a landing page is a web page designed to capture a contact’s information in exchange for an offer like ebook, template or video. It can also be in exchange for more information through a demo, meeting or over the phone consultation. You can build landing pages that allow visitors to download your content offers (ebooks, whitepapers, webinars, etc.), or redeem other marketing offers such as free trials, demos, or coupons for your product.
The ultimate goal of a landing page is to convert visitors into leads. Here’s an example of a landing page created by Uplers for one of its clients :
Landing Pages: An Indispensable Part of Marketing
Landing pages are an effective lead conversion tool. They lead customers to a specific product, service or offering and encourage them to take action. Landing pages can also help improve search rankings.
Imagine this: You have created an effective ad, gotten your prospects to click on it. So far so good. The prospect is now redirected to a landing page, where they are expected to submit their personal information in exchange for something. This is where the challenge lies. Your landing page has to convince the prospects to stick around for at least a couple of minutes and perform the task that you expect from them. No wonder landing page conversions are mostly in single digits! In fact, average landing page conversion rates are 2.35% across industries. Despite its importance, many marketers fail to pay attention to landing pages. That should not be the case.
Golden Rule: Your homepage should never be your landing page. Your homepage isn’t designed to convert.77% of landing pages are home pages. ( Not Surprised!)
7 Advantages of HubSpot Landing Page Templates
#1. No Technical Knowledge Needed
HubSpot allows you to create and design landing pages without the help of developers or designers, that is without any technical knowledge. With the help of HubSpot template builder, users can easily customize or edit existing templates using its drag and drop feature. When you build a landing page on HubSpot, you can easily add modules on your landing page with the drag and drop feature instantly- saving you the time and technical expertise it would take to build a page manually.
#2. A/B Testing
With HubSpot’s landing page tool, users have the opportunity to run A/B testing. It is the act of running a simultaneous experiment between two or more variants of a page to see which one performs the best. Most marketers don’t have the time and budget for extensive landing page testing.
Fortunately, HubSpot allows testing of up to 5 variations of a page (that’s a lot!). Users can even allow HubSpot to automatically choose the winner. Users can run tests on every element, including headlines, images, CTAs, forms, and more.
#3. User-Friendly Interface
This is hands down the number 1 reason why HubSpot is a popular choice for many marketers. HubSpot focuses on simplicity and usability for most of its features. It’s intuitive and easy to use landing page templates are no exception. The template builder comes with a user-friendly interface that makes it easy to use and navigate for even non-tech-savvy users. The accessible interface also gives clients the opportunity to make changes on their own.
#4. In-Depth Analytics Tracking
This feature of HubSpot is a golden ticket for any marketer. Analytics tracking gives you insight into how you can improve your landing pages. It keeps a track of and provides insight on things like page visits, traffic source, submission rates, contacts, heat mapping, bounce rate and more. Moreover, it can also tell you about the behavior of the user – that is how much time they spend on the page, their location, source, device and more. What’s even better is that HubSpot allows you to personalize different content based on a visitor’s location, source, device, lifecycle stage, or any other contact detail stored in the CRM.
#5. Mobile Optimization
As an inbound marketer, you need to make sure your pages look and render perfectly across all devices be it PC, laptop, smartphone, etc. HubSpot’s templates make your job easier as it allows you to add forms and automatically change content based on who’s viewing your page. All the templates are mobile-friendly and are optimized to perform well across all screen sizes.
The HubSpot landing page templates are precoded, allowing the user to build inbound marketing solutions on the go. All you need to do is select a template, add the text and photos you need, and voila! With HubSpot templates, you can create a landing page within minutes, saving you a lot of time to focus on other aspects of your marketing such as writing ad copies, optimizing campaigns, preparing buyer persona, etc.
#7. Customer Support-
If you are looking to get more out of your landing page, HubSpot is the tool for you. In today’s world of digital marketing, a marketer cannot afford to miss out on investing in good landing pages. It is a “must-have” in your digital marketing toolbox. HubSpot’s landing page templates make our job easier. They are user-friendly, customizable, quick as well as highly effective. So, what are you waiting for?