A proven online marketing strategy is article writing and posting. Using the power of words, you can inform people about your company and establish your brand at the same time. Since the surge in online marketing, a lot of companies have tried article posting, and many of them found the strategy useful.
It provides information
The articles are not necessarily about the promotion of products and services. If anything, the promotional aspect is only a fraction of the entire article. People read the articles because of the information they get that they might not get elsewhere. They eventually learn to trust the company because of the information published, and in time, they might decide to buy the products and services.
It makes the company believable
When the company publishes articles containing research and statistics, it helps back their claim about the effectiveness of the products they sell. One of the reasons why some people have second thoughts about making a purchase is because they don’t see the company as believable enough for them to spend money. With quality and well-researched articles published, the company boosts its integrity.
People hate in-your-face types of advertisements online. Imagine if you have to close a lot of pop-up ads before you can browse a website. The same thing applies to articles. People hate it when they do not get anything useful from what they are reading apart from convincing them to buy the products offered by the company. If you were in their place, you would most probably feel the same way. Therefore, using articles is a good idea because advertising still happens, but it is subtle.
It is free
For people to read these articles, they don’t need to pay anything. They get rich information about a topic they are interested in, but they need not spend anything to have it. In an age where everything seems expensive, they will appreciate getting something free that is of value to them.
You can build a library of information
You may start with a couple of articles until everything grows to a vast library or collection of data. When people want to read something interesting or beneficial to them, they know where to go. They will see your website as an expert source regarding the area they wish to know more about.
Even if there are other forms of advertisements that are effective today, you still need to hold on to article writing. You won’t instantly attract people to buy what you offer, but you build a stable set of followers. You can write the articles yourself, or you can find someone to help you in creating these articles.
Apart from article writing, you also need to stick with another conventional marketing strategy which is the use of a rollup banner. It might be an old strategy, but it could still work. People will find these banners interesting and think of getting essential information from them. Try different techniques in marketing and determine which of them work for your business