Before writing an article for a web portal or a blog we must take into account certain details that will help us make our article or post much more attractive and position much better.
As most people do not have access to payment tools that allow us to manage everything in a simpler way, we will explain how we can do it with free tools and taking advantage of the features of the Google search engine itself
Type of Web for which to write.
It should be kept in mind that it is not the same to write for a corporate website as for a digital newspaper or an Online Store. That is why we must know what we are writing for.but make sure don’t rewrite content that Is not good for any site and also completely waste of time.
When we do it for a digital journal you can never speak in first person, unless it is a blog of that newspaper. If it is news, it must always be given in the third person. Besides all the text has to be very careful and with journalistic style. It depends, to a great extent, on the editorial line of that digital newspaper or magazine.
If the article is for a blog, here it is important to know if the blog is personal or is of a certain company. The normal thing is that the blog is personal. And therefore, the way of writing is in the first person. If it is corporate it will be written also in first person but of plural.
If on the contrary it is for a Corporate Web, everything will be much more corporate and commercial. We will try to explain things that are not obvious, and also do it in 3rd person plural format.
When what we have to write is the content of a product in an online store, it is normal for the product to have a short description and another long description. The short description will be a very commercial description, with claims and phrases that help to converncer the client to enlarge the product to the cart. If in addition they are put in format vignette much better. As for the long description we should not write it as if it were a novel, but we must structure it with labels. In case the product is a technological product, which always has technical specifications, will include a section (although most CMS e-commerce managers already have it) for all these specifications and functionality, since you can help finalize the purchase and improve the conversion. On the contrary, the absence of technical specifications in a technological product can generate distrust – – Tittet – and, therefore, increase the rate of cart abandonment and decrease the conversion.
Choose the topic you want to publish.
This is critical to make a good article. Before opening the document blank, we must know what we are going to write, and above all bear in mind that it is not spelled the same if the sector for which you are writing is decoration for one technology or for the health sector.
Goal of the post
It is the first thing that we have to define when we have put in front of the computer to write an article. What do I look for with this article? What do I want it to serve? What do I want to contribute to my website?
The answers to these questions will undoubtedly improve the editorial approach. It is advisable to write them in a spreadsheet or whatever we consider appropriate, or even in a paper with a pencil or a pen, and next to each question write the answer. If you do not know the answer you can not continue to write, because the result may not be the most suitable.
First steps to start writing.
Once we have the clear objective, we will do the research work. That is why we have to put in a table the main keyword and next to it a series of secondary keywords.
How do we choose the main keyword?
Most likely it is predefined by the objective, in most cases, the goal is to “position in the allergies sector” or “sell ..this product”. From there we will get the main keyword.
How do we select secondary keywords?
At this point, we should start using one of the free tools we mentioned.
What better keyword to use than the one Google suggests to us directly – – Twitter -. So we must go to the search engine, put the main keyword and see what it suggests. It is interesting that this is done with private browsing to not be “vicious” the results obtained.
This is one of the best Google suggestion tools. We enter https://ubersuggest.io/ and then we put the keyword, we choose if the search we want it in the web, images, shopping … and the language in which we want.
The result will be a list in which the first ten direct suggestions appear and then as many ordered in alphabetical order. If the Keyword is kitchens then first we simulate if we put kitchens to and shows us all possible suggestions that start with a, and so with the rest of the alphabet.
Sometimes we do not realize it and in the search engine, itself is the answer to everything. And is that when we perform a search in the footer, before pagination, appear related searches:
It is interesting to write down each related search and then check how it can work as a keyword.
Study the competition
The best study we can do to the competition is to see how they compose the contents – -Twitter. To do this we search the main keyword in Google and click on the first real competitor that appears in the SERPs. When I say real competitor is that sometimes we find YouTube videos positioned in the top positions, or Wikipedia articles, or some digital newspaper or web with a lot of authority. So we have to discover the independent results that are positioned first.
To study it there is a tool that we can use that is highly recommended and free:
This is an extension for Firefox or Chrome that performs a detailed study of the content of a particular web, and also shows us keyword densities.
All these “tools” have provided us with a number of secondary keywords, some long tail and some not so much. And not happy with it now we must select the most interesting for our article.For this, we have to create an account in Google Adwords and enter the Keyword Planner.
We just have to put the keyword and see the suggestions it makes us. Many of them have already been noted in our spreadsheet. With the keyword tool Google Adwords we can check the monthly search volumes that have that keyword, competition, and CPC (cost per click). This way we can eliminate keywords that do not have search data or some that the competition is very high.
This we could do with the tool Semrush but as it is of payment I do not mention it. However, with this link you can have a free month:
We have to choose the words that we are going to use in our content.
For this, it is essential that the logic and the marked objectives are first primed. We often let ourselves be guided by high search volumes, and yet we do not realize in the competition that there may be in that same keywords.
Once the keywords have been chosen, about 10 words or so, it is essential that we identify synonyms of these. Why are we doing this? Because Google identifies some synonyms as the same keyword. If you want to do the test just look for Barça and you will see how the results are placed by the keyword FC Barcelona and also the searcher puts in bold this word.So when we talk about keyword density it is important to know that for Google two synonyms are the same keyword and counts them together.
We have everything ready. Now we have to start writing. For this we must choose a title in which the main keyword is.We will develop an introduction as a summary and then begin with the development of the content with different secondary ideas. These secondary ideas we will try to put in Tags H2 and H3.We must also use bullet points or enumerations that are very positive in the face of reading cadence.
The number of images depends on the number of words. It is normal to use one image for every 300 words. – -Twitter – So in a text of 1000 words, we should put a minimum of 3 images. The title of the image will be the main keyword with a series of numbers: keyword1, keyword2 … The ALT of each image will be the secondary Keyword of the paragraph where the image is located.
It is also necessary to take into account that the image must be provided with a surrounding text that is related to it. The use of legends can help.The videos are very interesting also to be included in the article. No matter if they are from YouTube or your own hosting, but they have to be well structured. The video can help the user to stay on the web longer.
Read : Best 8 Tips to create Remarkable Content
Density of keywords.
The million dollar question … What keyword density should an article have? For manual we would say a maximum of 2%. While it is true that 2% may be ideal for short texts (2% of 100 words is 2, ie repeat the keyword 2 times in 100 words). The problem we found for long texts (2% of 1000 words is 20) using 20 times a keyword in a text of 1000 words seems an outrage. That is why here the common sense and logic must be prioritized without ever exceeding this figure of 2%. In addition we must begin to understand that Google will gradually begin to identify the quality of content by the content itself, not by the behavior of the user. Until now there was no other way to know. But everything comes, and we do not want a text that is good tomorrow to be bad.
Conclusions for the elaboration of contents:
We have not included any payment tool, so this is a guide that can be used by anyone. However, each has its own way of writing articles. The good editor is the one who without forcing it obtains an ideal content, in such a way that when it analyzes it completes perfectly with everything that has been specified here.If you use any other free tool that may be useful, please share it with us in the comments, and some of them I will even edit them and put them in the article with the person’s name.