One of the most popular topic to discusses among bloggers is to build an Email List. When it comes to focusing on marketing efforts, bloggers always find this as a big challenge. Because there are so many channels for marketing to target one and that creates confusion for them about where to focus more?
Here you will find What is Email list? Where should you build it? what are the important facts of building an email list?
What is Email List?
An email list consists of email addresses of users who have voluntarily signed up on your website to receive email updates in a newsletter or special announcement format. It allows you to stay in touch with your existing and potential customers on a regular basis (daily, weekly, monthly etc.). You can send emails about exclusive news, product related announcements, or give special deals to your email newsletter subscribers.
Why should you have to Build Email list?
With an email list, you can reach and can spread your message to a wider audience and also optimize your engagement while starting an email conversation with more people. In two-way communication, you can build a healthy relationship between you and your targeted audience.
Email is a more efficient communication, and sales channels compare with the social media channels. Building an Email list is a lot easier than building a following on Facebook, Twitter, or Google+.
Facebook limits the reach of your pages to a small percentage of your followers. Similarly, your tweets only appear for a limited time on a user’s timeline. On the other hand, when you send an email it reaches to all your subscribers and stays in their inbox until they take an action.
We are not saying that you should abandon social networks. Social networking sites are great for building user engagement, but email will bring you more visitors, conversions, and sales.
Lastly, a social media site can disappear or become less popular (remember Myspace?). When they disappear, they will take your followers with them. On the other hand, email is around since the dawn of the internet, and it is still the most popular way people communicate on the internet.
Email List Building:
1) Create remarkable email content. Your content needs to be amazing if you want people to stay subscribed and forward your emails to their friends, family, and colleagues that aren’t already on your email list.
2) Encourage your current email subscribers to share and forward your emails by including social sharing buttons and an “Email to a Friend” button in your marketing emails. That way, you’ll gain access to fresh networks, friends, and colleagues who might sign up for your list. At the bottom of your emails, include a “Subscribe” CTA as a simple text-based link so that those receiving the forwarded emails can easily opt-in, too.
3) Promote an online contest, like a free giveaway, and have entrants sign up or submit using their email address. (And don’t forget to promote your contest on social!)
4) Create multiple email subscriptions types that you use to send more targeted content to specific segments of your marketing personas. Email recipients are more likely to click through emails that have been targeted at them, so if you create multiple, targeted subscription types, you’ll increase the chance that visitors will subscribe to one of them.
5) Promote one of your lead-gen offers on Twitter. Create a Twitter campaign to promote an eBook or a free resource to your followers that require an email address to redeem.
6) Use your Facebook Page to promote an offer that requires an email address submission. Promote offers on your Timeline, and be sure to add social sharing buttons to the landing pages and thank-you pages you send them to so you encourage your leads to share those offers.
7) Use Pinterest to promote offers that require email sign-up. For example, Hub Spot created a Pinterest board where we pin the well-designed covers of our marketing eBooks. From this board, we’ve been able to generate new leads and grow our email list.
8) Leverage your company’s YouTube channel. Add calls-to-action and URLs in your videos to encourage people to subscribe to your list, and include links to relevant landing pages in your videos’ text descriptions.
9) Promote offers and email sign-up through your Google+ Page by making use of your Google+ updates and your Google+ “About” section.
10) Link to offers that capture email sign-ups throughout your website. Keep your offers up front. Key places to consider are your website’s homepage, the main page of your blog, your ‘About Us’ page, and your ‘Contact Us’ page.
11) Run a promotion on a partner website or email newsletter that targets a new but appropriate audience to collect email addresses from a fresh source.
What you should put in your Email for your Subscribers?
1) Automated Email:
If you are going to offer blog post to your subscribers. Then you can set up this automated installation to send auto emails to your subscriber.
Besides such advantages, there is also one disadvantage of automated emails. Your subscribers may lose the interest and may find boring to receive an email of every single update.
2) Standalone Email:
You can also send them to stand alone the content. This kind of content that your email content might be the newsletter, auto responders or broadcasts email. It does not contain your blog posts. Using this type of content, you can keep your audience engaged with your blog. You know that what to serve to your targeted audience that makes them sticky to your blog regularly.
Using this you can highlight selected and most popular content from your blog, and also have a control of when and when not to send an email with stand-alone content.
3) Hybrid Email:
This is a combination of the format of automated emails and standalone content. You can merge them into a one and design an email with a list of blog posts and with independent content like favorite blog posts, best products of the week, offers, and a lot more.
These simple tips can help your business create an email marketing list of subscribers that will look forward to your communication, engage with your brand and have the possibility of converting into sales and revenue. As your list grows and you continue to nurture it, the possibility of subscribers that turn into repeat purchasers increases as well.