If you’re going to start a new project and wondering that buying expired domains for the new projects will help your business to grow faster than other projects, then think again and know everything before using expired domain using for your project.
The risk factors of using expired domain are spammy backlinks or even some site will be penalized by Google. To aware our readers from these types of factors, we have created this article 5 Things You Should Know Before Buying Expired Domains.
What is Expired Domain?
Expired domains are those domains which are expired because the previous owner of the domain has not renewed it. Such domains are released in the domain pool, from where anyone can register it for them. You should note one thing and that is the registrar does not cancel the registration instantly when the domain expires.
Most of the registrars provide a grace period of 30 days within which the owner can renew the domain name. If the owner does not do that then it will be auctioned or else released in domain pool.
Where You Can Find Expired Domain?
There are many websites online where you can find the expired domains.
A domain could have a high PA and DA, but it is no good if Google has already banned it. Some of the webmasters just leave their domain because they have a penalty or have been banned by Google.
Domain names get banned for having many spam links or not following the terms and conditions of service. To be safe, you should ensure that you re-check the domain name on the Google banned Checker to avoid buying a useless domain.
3) Check Google AdSense Ban:
You will find hundreds of expired domains which are Google AdSense banned. So if you are thinking to build a website on an expired domain then this must be your first step before buying any domain. Because at the end we are buying a domain to make money online and if it is already banned then it is no use for us.
There is a tool called AdSense Sandbox. It displays the ads for the site when you enter the URL. Just enter the URL of the expired domain you are willing to buy. If the ads do not pop up for the URL, then there are higher chances of spam was under that domain.
4) Check Archive of Website:
If you are buying any expired domain and want to see which type of website was running before it expired, then simply go to Archive and put your domain URL there.
Click on take me back button and you can see how the site looks in past.
5) Check Page Rank Accuracy:
There are some measures we use to determine the worthiness of any product or service. Similar to other DA (Domain Authority) & PR (Page Rank) checker can make sure that the domain is worthy to purchase or not.
DA and PR show the rank of a domain that shows how a Domain is worthy to purchase. Google PR is now officially dead, but still, a domain with high PR rank perform well on the search engine.
After the death of Google PR, Domain Authority (DA) and Page Authority(PA) is used to identify the website rank, popularity and how well the domain is performing on search.
You should definitely check the Domain Authority score and Spam score of the domain you’re going to purchase using Moz tool. It is recommended that PA (Page Authority) and DA (Domain Authority) should be more than 20 and the spam score should be less than 3/17.
6) Verify If it has no Manual Penalty:
If you have used Google webmaster tools, you may have noticed the section where you’ll be notified if there are any manual penalties on your site.
Whenever you acquire the new expired domain, just verify it that you own it in Google webmaster tools and wait for say 5 days.
If no manual penalties come up in webmaster tools, you are safe. If the site is blacklisted as spam by Google, there will be a manual penalty. Then, you need to submit the reconsideration request to Google on the subject – “Newly acquired domain”.
These are the few very important things that you should keep in mind before you go and buy an expired domain. Make sure you check the all the aspect for expired domains and find it qualified to purchase.